ADVERTISING

My career launched as soon as I graduated college. I can’t believe how fast almost a year has gone by. I cannot put into words how much...

These ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I’m not going to review each one,...

No, but really. We’re in every business, including yours. It could be a late night commercial reminding you to stop for a coffee on the...

As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...

If you are one of the many that is skeptical when a celebrity endorses a product, you are are not alone. Almost 95% of the time, I’m...

Your great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment…or still ships them...

Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...